Disney is gearing up for a unique marketing campaign to promote the latest Marvel Cinematic Universe installment. The studio plans to take an unconventional route in advertising the comic book adaptation *Avengers: Doomsday*. Their strategy involves releasing four distinct versions of the film’s trailer in theaters over a span of four weeks, each one debuting sequentially.
**A Collectible Trailer Experience**
Each trailer version will only be screened for a single week, meaning audiences will encounter different previews depending on which week they attend *Avatar 3: Fire and Ash* showings, as the trailers will be featured exclusively before this blockbuster. This innovative approach aims to create a "trailer collection" sensation, encouraging fans to visit cinemas multiple times to catch every unique preview.
**Emphasizing Theater-Only Exclusives**
Notably, there is no announcement yet regarding the online release of these trailers, which is a deliberate part of Disney’s plan. By keeping the trailers exclusive to theaters initially, the studio hopes to boost excitement around the big-screen experience and drive more foot traffic to cinemas. The first trailer is set to premiere next Friday, with the subsequent versions rolling out each following Friday during *Avatar 3*’s theatrical run: the second trailer near Christmas, the third around New Year’s, and the final one the week after. All four will be shown solely before *Fire and Ash* screenings.
**Doctor Doom Makes a Grand Return with Robert Downey Jr.**
In line with the Marvel Cinematic Universe lore, the upcoming film will introduce **Doctor Doom**, a formidable character who blends advanced science with mystic powers. This iconic villain will be brought to life by **Robert Downey Jr.** Details about Tony Stark’s transformation into Victor von Doom are being tightly guarded, adding an extra layer of intrigue to the movie’s plot.
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